Full Mental Jacket featured prominently in recent Broadcasting & Cable virtual sets article

Full Mental Jacket featured prominently in recent Broadcasting & Cable virtual sets article. Excerpt below:

Virtual Sets Finding Their Niche

Maturing Tech Wins Acceptance, Particularly for Feature Programming By David F. Carr

Adoption for local TV news programming is rarer so far, although an ambitious project leveraging virtual sets at Canada’s Global Television could catch the attention of larger station groups. For Global TV, the technology is part of a grand plan to digitize the production of a national newscast, plus 14 local news broadcasts, with control room operations centralized in four regional production centers. By placing anchors on a simplified set with a green screen background, the control rooms are able to mesh live video with unique computer generated backgrounds for each station prior to broadcast. And because it’s digitally generated, the set looks good in high definition at a lower cost than it would take to build a comparable hard set at each location.

Ronen Lasry, owner and creative director at Full Mental Jacket, which designed the virtual sets for Global Television, sees compelling economics for this setup, noting that “the cameras are all on robotics, so the cameras, the production, some of the writing, and the virtual sets are all done remotely at these broadcast centers. So all you have to have at the local station is a green screen and a desk, one engineer, and a host, with a few local stories worked in.”

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